What is Lexi AI?
Lexi is a 24/7 AI business partner for small business owners, built by Lexi AI, a company of The 9% Club, founded by David Goldstein and Matthew Henderson. Lexi is one teammate covering nine roles: phone operator, daily thinking partner, meeting-notes and follow-up manager, social media writer, hidden revenue miner, list nurturer, appointment setter, email marketer, and proposal writer. Owners set her up by talking to her, and most are live in 5 to 7 days. Lexi costs $299 per month at founder pricing plus a one-time $100 setup fee, against a public price of $997 per month, and includes the Lexi Platform with CRM, funnels, websites, email, and invoicing. Usage is billed separately: texting 3 cents per segment, calls $0.15 per minute, and email $0.002 per email. She runs the Follow-Through Engine, the system her founders used to recover $6.6 million for a 9-figure brand, written up in their Amazon bestselling book The 9% Club.
Nobody Cares About Your Business Like You Do. That's Been the Problem.
Employees clock out. Vendors stop caring the moment you pay. Software waits for you to log in. So it's all been on you — every call, every follow-up, every late night.
You've been waiting years for this. Not another app. Not another hire to train. A partner. Lexi's here.
Lexi answers every call. Follows up with every customer. Works your list for the next sale. And every morning, she tells you the one thing worth your time, because she's been up all night working on your business.
It's Not You.
Most small business owners carry every role themselves. Owner, receptionist, marketer, and bookkeeper are the same person, which is why calls go unanswered and follow-ups pile up. The problem is capacity, not effort.
You're the boss, the receptionist, the marketer, and the bookkeeper. On Sundays you're the cleaner too. Every hat you wear is one you didn't plan to wear when you started this.
You hired someone last year. They left this year. Three months training them, two months fixing their work, and the real cost of that hire showed up nowhere on your P&L.
Your phone rang yesterday at 4:47pm. You didn't answer. You don't know who it was. You'll never know what they would have spent.
There are messages in your "follow-up later" folder from August. You meant to get to them. Then there were ten more. Now you avoid the folder, because looking at it feels like losing.
You started this business to do the work you love. Last week you spent maybe two hours actually doing it. The other 58 hours were the work that comes with the work.
You're not lazy. You're not broken. You're not failing. You're one person carrying the whole team, because nobody else cares enough to carry it with you.
8 Sales That Slip When It's All on You
The eight most common revenue leaks are the after-hours lead, the unfollowed proposal, the missed call, the no-show, the cold past customer, the unworked CRM list, the unchased invoice, and the weekend quote request. Each one is a sale already earned that dies from missing follow-through.
None of these are leads you have to go find. They're sales you already earned, sitting in your business right now, dying because nobody followed through.
The Follow-Through Engine works every one of these.
It's 6:40pm, you're driving home, and your phone rings from a number you don't know. You don't reach for it. She already picked up on the second ring, got the address, quoted the range you set, and put them on Thursday at ten. It'll be in your briefing in the morning.
What Those Slipped Sales Are Worth
Recovering one slipped sale per working day is worth $73,000 a year at a $200 average ticket, $182,500 at $500, and $547,500 at $1,500. These are existing leads, not new ones.
Most owners don't lose those sales to a shortage of leads. They lose them to follow-through that never happens. The sale was already there. It slipped.
a year you didn't have last year.
That's the full-time hire you keep pushing to "next quarter."
A second crew, a second location, a second life.
Based on recovering one slipped sale each working day. Look at your last month and count the ones on that list. The number is probably higher.
$6.6 Million in Sales Everyone Else Gave Up On
David Goldstein and Matthew Henderson recovered $6.6 million in 12 months for a 9-figure supplement brand, taking abandoned cart recovery from $20,000 a month to over $550,000 a month while cutting the calling team from 24 people to 7. They then spent 18 months teaching Lexi to run that playbook on her own.
A 9-figure supplement brand brought Dave and Matt in to fix its sales recovery system. When they got there, the brand had 24 people calling abandoned carts, and the whole operation was recovering about $20,000 a month, total. Twenty-four humans. Full salaries. Barely a return on any of it.
They rebuilt the system from the ground up. Smaller team. Sharper playbook. Better tracking. The recovery number went from $20,000 a month to over $550,000 a month. Twelve months later: $6.6 million recovered. Tracked. Verified. Banked. And not one dollar of it came from new leads. All of it came from follow-through.
Then they spent the next 18 months building Lexi to run that playbook on her own. What the team did by hand, Lexi runs as a system, the same way every time, around the clock.
She Runs the Follow-Through Engine
The Follow-Through Engine is a three-part system: Lexi is trained on your business before she takes a call, the next follow-up is scheduled before the current conversation ends, and every call compounds what she knows. That is what stops follow-through from decaying.
Caring isn't a feeling. It's follow-through. And follow-through decays. By 7pm the callback can wait, by Friday the quote is buried, by next month the customer is gone. The Engine is what stops the decay.
She's trained before she's trusted
Before she takes a single call she knows what you sell, what you charge, what you won't do, and how you talk about it. That's the part a new hire takes six months to learn and a chatbot never learns at all.
She isn't improvising about your business.The follow-up is scheduled before the call ends
Nothing depends on somebody remembering later, because "later" is where sales die. The next touch is set the moment the conversation finishes, and it goes out whether it's a Tuesday morning or 11pm on a holiday weekend.
There is no version of her that forgets.She compounds instead of resetting
Every call, every note, every objection she hears feeds back in. Month three she knows your busy season, your repeat buyers, and the two questions everyone asks before they book.
She gets better at your business the longer she's in it.And no, none of this is on you to build. The person who sets Lexi up is Lexi. You talk. She builds. She goes to work.
Imagine waking up to this text on a Tuesday
You haven't logged into anything. You haven't checked your inbox, your CRM, or your voicemail. You're still on your first coffee. And there it is. The day already in motion.
Lexi's morning briefing. Sample account shown.
A Whole Team. One Lexi.
Lexi covers nine roles in one teammate: phone operator, daily thinking partner, notes and follow-up manager, social media writer, hidden revenue miner, list nurturer, appointment setter, email marketer, and proposal writer.
Every one of these jobs would normally cost tens of thousands a year on its own, plus benefits, training, and turnover. Lexi does all of them at once, for one flat monthly price.
Phone Operator
Picks up every call, 24/7, trained on your business. Qualifies the lead, books the appointment, takes the message.
Your Daily Partner
The chat you keep open all day. Talk through a decision, hand off a task, think out loud. She knows your business.
Notes & Follow-Up
Ask Lexi to log the meeting and she remembers what was said, knows who needs what and when, and circles back at the right moment.
Social Media
Writes the posts, in your style, for the platforms you actually use. You stop dreading the content calendar.
Hidden Revenue Miner
She digs through the list you already have for the buyers you forgot about: the old quote, the cold lead, the past customer.
List Nurturer
Keeps your list warm so they're ready to buy when it's time. Steady, useful touches instead of blast-and-pray emails.
Appointment Setter
Books the call. Sends the invite. Reminds them the day before. Reschedules the no-shows. Your calendar fills itself.
Email Marketer
Writes the campaign. Segments the list. Picks the send time. You stop staring at a blank compose window.
Proposal Writer
Drafts the quote. Drafts the contract. Drafts the follow-up sequence. You hit send instead of starting from a blank page.
What This Team Costs You Without Her
Hiring humans for the seven core jobs Lexi handles costs about $26,000 a month. Lexi does all seven for $299 a month at founder pricing, a difference of $25,701 a month or $308,412 a year.
The Team You'd Hire
One AI Partner
You save $25,701 every month, that's $308,412 a year back in your business, and one teammate who actually shows up.
$299/mo. Founder Pricing. Locked for Life.
Lexi costs $299 per month at founder pricing plus a one-time $100 setup fee, so it is $399 today and then $299 per month, locked for life. The public price is $997 per month. Usage is billed separately: texting 3 cents per segment, calls $0.15 per minute, and email $0.002 per email.
Every plan includes Lexi, all nine of her roles, the Lexi Platform, and both bonuses.
- ✓ Lexi, your 24/7 AI business partner $497/mo value
- ✓ Every role she plays: phone, chat, follow-up, qualifying, setting, marketing, proposals $1,997 value
- ✓ The Lexi Platform: CRM, email, invoicing, plus a website and funnel builder with 1,000+ templates $497/mo value
- ✓ Bonus #1: Lexi Founder Community on Skool $97/mo value
- ✓ Bonus #2: Call Recordings & Review $497 value
- ✓ Trained and live in 5–7 days. She sets herself up
- ✓ Cancel any time. No contract, no cancellation fee
Total value $3,585+. One-time $100 setup fee. Usage is billed separately: texting 3¢ per segment (about 160 characters — most texts are one segment), calls and Talk to Lexi $0.15 per minute, email $0.002 per email. Month to month. No contracts. Your rate is locked for life.
She's Not For Everyone
We'd rather lose you here than take your money and watch it not work.
You're hunting for a magic button. Lexi runs a system. Systems require you to actually run them with her.
You're not answering your own phone today. If you can't be bothered to pick up, an AI partner won't fix that.
You don't have leads coming in. Lexi captures and closes leads. She doesn't manufacture them out of thin air.
You're 30 days from closing your doors. She works fast, but she's not a defibrillator.
But if you're already winning and just don't have enough hours, that's exactly who she's built for.
You're Protected Either Way
She Sets Herself Up
You don't build anything and you don't sit through a training. You just talk to Lexi. She asks about your business and builds herself from your answers.
Cancel Any Time
No contract. No cancellation fee. No retention rep to argue with. Log in, click cancel, done.
Price Lock for Life
$299/mo locked forever. The public price is $997/mo, but founders never see the increase.
Look. Dave & Matt Here.
We've sat where you're sitting. Reading another sales page. Wondering if this one is actually different. So let us be straight with you for a second.
We didn't build Lexi because we thought it'd be a clever business. We built her because we needed her. We watched a 9-figure brand burn through 24 people and millions of dollars trying to do what one AI partner does on her own now. The whole time, we kept thinking: "If we'd had this back when we were 3 years deep in our own businesses, we'd have our weekends back. We'd have our health back. We'd have our families back."
That's why this isn't a chatbot. It's not software. It's the thing we wish we'd had, built for the people we used to be.
Talk to her. Hear what she does. If she's not for you, you walk away. No follow-up emails. No nag. But if she is, you'll know in the first 60 seconds.
— Dave & Matt
David Goldstein & Matthew Henderson · Co-Founders, Lexi AI · Co-Authors of the bestselling The 9% Club
The Questions You're Already Asking
Lexi is a 24/7 AI business partner who covers nine roles in one teammate: phone operator, daily thinking partner, notes and follow-up manager, social media writer, hidden revenue miner, list nurturer, appointment setter, email marketer, and proposal writer. She is trained on your business and takes action inside it, including writing and sending your emails and texts. She does not build websites or write code; the Lexi Platform includes a drag-and-drop builder with over 1,000 templates for that. She is not a chatbot.
Founder pricing is $299 per month locked for life, plus a one-time $100 setup fee, so it is $399 today and then $299 per month. The public price is $997 per month. Usage is billed separately: texting 3 cents per segment, calls and Talk to Lexi $0.15 per minute, and email $0.002 per email.
You do not need to be technical, because the person who sets Lexi up is Lexi. She interviews you about your business, your prices, and your customers, then builds herself from your answers. Most owners are fully live in 5 to 7 days without touching a single setting.
ChatGPT answers questions when you type to it. Lexi picks up your phone, qualifies leads, books appointments, drafts proposals, writes campaigns, and runs your follow-up sequences, trained on your business and your offer. ChatGPT can write you an email. Lexi sends it, follows up on the reply, and books the meeting it generates.
No. You keep your number. Lexi answers on the line you already have, so the number on your truck, your cards, and your Google listing stays exactly the same. The only difference is that somebody picks up now.
She does not ad-lib about your business. Lexi is trained on what you do, what you sell, what you charge, and how you talk about it. If a question comes up outside her training, she takes a message and lets you know. Every call is recorded so you can review her and refine her training.
Lexi is upfront that she is an AI assistant for your business, and it rarely slows anything down, because what people want is a fast, helpful answer at the moment they call. You set her tone and how she introduces herself during onboarding.
Cancel any time. No contract, no cancellation fee, and no retention rep to argue with. Log in, click cancel, done. Better to lose you cleanly than keep you reluctantly.
There's One Way to Find Out If She's Worth It.
Forget screenshots and borrowed reviews. Lexi is new, so don't take anyone's word for it. Take hers. Talk to her, be the customer, and hear exactly how she handles a call for a business like yours.
Talk to Lexi NowSix minutes. No card. No phone number required. She's live in seconds.