Updated October 2026
GoHighLevel Pricing, Explained.Plus the Costs Most Pages Skip.
GoHighLevel has three self-serve plans: Starter at $97 a month, Unlimited at $297, and Agency Pro at $497, or $970, $2,970, and $4,970 billed yearly. Every plan includes a 14-day free trial and unlimited contacts and users. Usage for phone, text, email, and AI is billed on top, and most businesses also pay to register for texting.
Jump to: The plans Usage costs Which plan The real cost GHL included with Lexi
The Plans
Every GoHighLevel Plan at a Glance.
The main difference between GoHighLevel plans is how many sub-accounts you get and what you can resell. Starter includes 3 sub-accounts. Unlimited removes the limit and adds basic API access. Agency Pro adds SaaS mode and lets agencies rebill phone and email with a markup. Paying yearly costs the same as 10 months.
Starter
$97/mo
$970/year · 3 sub-accounts
For a single business or solo marketer.
- All core features
- Unlimited contacts and users
- CRM, funnels, websites, email, texting, calendars
Unlimited
$297/mo
$2,970/year · unlimited sub-accounts
For growing agencies.
- Everything in Starter
- Unlimited sub-accounts
- Basic API access
- Rebill phone and email (no markup)
Agency Pro
$497/mo
$4,970/year · unlimited sub-accounts
For agencies reselling GHL as their own software.
- Everything in Unlimited
- SaaS mode and automated sub-account creation
- Rebill phone and email with markup
- Advanced API access and agent reporting
Enterprise
Custom
Talk to HighLevel’s team
For high-volume businesses and agencies.
- Dedicated customer success manager
- White-label mobile app
- HIPAA compliance
- Premium support
| Starter | Unlimited | Agency Pro | |
|---|---|---|---|
| Monthly price | $97 | $297 | $497 |
| Annual price | $970 | $2,970 | $4,970 |
| Annual savings | $194 | $594 | $994 |
| Sub-accounts | 3 | Unlimited | Unlimited |
| Contacts and users | Unlimited | Unlimited | Unlimited |
| API access | — | Basic | Advanced |
| Rebill phone and email | — | No markup | With markup |
| SaaS mode | — | — | Included |
| Free trial | 14 days | 14 days | 14 days |
Plan prices and features from gohighlevel.com/pricing, checked October 3, 2026. HighLevel can change its pricing, so check their site before you buy.
On Top of the Plan
The Usage Costs Nobody Mentions Up Front.
GoHighLevel bills phone, text, email, and AI by usage, through a wallet that recharges your card automatically. Phone and text rates follow Twilio’s. Business texting in the United States also needs A2P 10DLC registration, which has a one-time fee and a monthly campaign fee.
| What you use | What HighLevel charges |
|---|---|
| Local phone number | About $1.15/month (toll-free about $2.15) |
| Calls and texts | Pay as you go, following Twilio’s rates, plus carrier fees on texts |
| Texting registration (A2P 10DLC) | $22.50 or $64 one-time, plus $10/month for a standard campaign |
| Email (LC Email) | $0.675 per 1,000 emails |
| Email validation | $2.50 per 1,000 validations |
| AI Employee | Pay-per-use, $50/month, or $97/month per sub-account |
| $10/month per sub-account, plus usage | |
| Premium workflow actions | $0.01 per execution |
From HighLevel’s help center pricing, phone, A2P, and AI articles, checked October 3, 2026. Phone and text rates follow Twilio’s and change over time.
Which Plan Fits
Which GoHighLevel Plan Is Right for You?
Most single small businesses only need Starter, because Unlimited and Agency Pro are built for agencies managing many clients. The bigger question for a business owner usually isn’t which plan. It’s who will set it up and run it every day.
One Business, Doing It Yourself
Starter, $97/mo. Three sub-accounts is more than one business needs. Budget for usage and texting registration.
An Agency With Clients
Unlimited, $297/mo. No cap on client sub-accounts, and you can pass phone and email costs to clients. Lexi for agencies →
Reselling GHL as Your Own Software
Agency Pro, $497/mo. SaaS mode, automatic sub-accounts, and a markup on phone and email.
Needs HIPAA or Dedicated Support
Enterprise, custom pricing. HighLevel lists HIPAA compliance and a dedicated success manager here.
Already on GHL and Stuck
Keep your plan. Lexi plugs into the account you have and does the daily work. GoHighLevel help →
A Business Owner Who Wants It Working
Lexi, $299/mo founder pricing. A GoHighLevel sub-account comes included, set up for you, with an AI teammate already running it.
The Real Cost
What a Small Business Actually Pays for GHL With AI.
A single business on Starter with GoHighLevel’s Unlimited AI Employee plan, one local number, and a standard texting campaign pays about $205 a month before usage, plus a one-time texting registration of $22.50 or more. That buys the tools. Setting up the account and building the AI bots is still your job, or someone you pay.
| Starter plan | $97 |
|---|---|
| AI Employee (Unlimited) | $97 |
| One local phone number | $1.15 |
| Texting campaign fee (standard) | $10 |
| Monthly before usage | $205.15 |
Example uses HighLevel’s published prices. Skip the AI plan or use pay-per-use AI and the monthly cost is lower.
GoHighLevel With AI, Yourself
About $205/mo before usage
- Starter plan, AI Employee, phone number, texting campaign
- One-time texting registration of $22.50 or more
- You set up the account and build the AI bots
- Answering and follow-up are still on you until it’s built
Lexi, GHL Included
$299/mo founder pricing + $100 setup, before usage
- A GoHighLevel sub-account, included and set up for you
- Texting registration included. No A2P fees.
- Lexi working inside it: calls, follow-up, booking, campaigns
- No bots to build. She sets herself up by interviewing you.
- Cancel any time and transfer your sub-account
Don’t Have GHL Yet?
Get a GoHighLevel Sub-Account Inside Lexi.
Lexi is built on GoHighLevel, and every Lexi account comes with a GoHighLevel sub-account at no extra cost, set up for you, with texting registration included. Lexi works inside it: she answers your calls 24/7, follows up with every lead, books appointments, and sends your email and text campaigns. You can log into the GoHighLevel back office any time.
| Lexi, founder pricing | $299/month, locked for life |
|---|---|
| Setup | $100 one-time |
| GoHighLevel sub-account | Included |
| Texting registration (A2P) | Included |
| Calls | $0.15 per minute |
| Texts | 3 cents per segment (about 160 characters) |
| $0.002 per email |
Why Lexi’s per-minute rate is higher than raw phone rates: it includes Lexi herself doing the talking and texting. The public price is $997/month.
Lexi includes one sub-account for your business, not an agency account. Already on GoHighLevel? Lexi plugs into your account. Want the details? See what’s included.
Free 6-minute demo. At checkout, choose “I don’t have a GoHighLevel account.”
Common Questions
GoHighLevel Pricing Questions, Answered
GoHighLevel costs $97 per month for Starter, $297 for Unlimited, and $497 for Agency Pro. Enterprise pricing is custom. On top of the plan, usage is billed for phone calls, texts, emails, and some AI features.
Yes. Every GoHighLevel plan has a 14-day free trial. Plans are month to month, with no long-term contract, and you can upgrade, downgrade, or cancel.
Yes. Annual billing costs the same as 10 months. Starter is $970 a year (saving $194), Unlimited is $2,970 (saving $594), and Agency Pro is $4,970 (saving $994), compared with paying monthly for 12 months.
Starter includes 3 sub-accounts, and Unlimited includes unlimited sub-accounts. Unlimited also adds basic API access and lets you rebill phone and email costs to clients with no markup. Both include unlimited contacts and users and all core features.
Agency Pro is the $497 per month plan for agencies that resell GoHighLevel as their own software. It adds SaaS mode, automated sub-account creation, rebilling phone and email with a markup, user and agent reporting, and advanced API access.
GoHighLevel bills usage for phone, text, email, AI, and some automation features. Examples from HighLevel’s help center: about $1.15 per month for a local phone number, LC Email at $0.675 per 1,000 emails, email validation at $2.50 per 1,000, premium workflow actions at $0.01 per execution, and WhatsApp at $10 per month per sub-account plus usage. Phone and text rates follow Twilio’s rates.
GoHighLevel’s AI Employee is pay-per-use, $50 per month (Growth), or $97 per month (Unlimited) per sub-account. The Growth plan includes 1,000 Conversation AI responses and 100 Voice AI minutes. The Unlimited plan includes unlimited Conversation and Voice AI, subject to fair use.
Yes, for business texting from local numbers in the United States. HighLevel lists one-time registration of $22.50 for low-volume standard brands or $64 for high-volume standard brands, plus a monthly campaign fee, which is $10 per month for standard campaigns.
Most single small businesses only need Starter, which includes 3 sub-accounts. Unlimited and Agency Pro are built for agencies managing many clients. If you want GoHighLevel already set up and running for you, Lexi includes a GoHighLevel sub-account with an AI teammate working inside it.
Yes. Every Lexi account comes with a GoHighLevel sub-account at no extra cost. Lexi is built on GoHighLevel. Your sub-account is set up for you, texting registration is included, and Lexi answers calls, follows up, and books appointments inside it. Lexi costs $299 per month at founder pricing plus a one-time $100 setup fee and usage, for businesses in the United States.
Pay for GoHighLevel. Or Get It Running.
Talk to Lexi for six minutes. Play your own customer and hear how she’d handle the call. Then decide if you want GHL with her already inside it.
Talk to Lexi Now →No card. No sales call. U.S. businesses only.