The Book Is the Playbook. Lexi Runs the Plays.
Before there was Lexi, Dave and Matt wrote the system down. The 9% Club became an Amazon bestseller, and the follow-through system inside it is the same one that recovered $6.6 million in 12 months for a 9-figure brand.
Every copy sold supports US veterans. Dave and Matt take nothing from the book.
Every copy of The 9% Club funds AMVETS and its work supporting United States veterans. The authors keep none of it.
The Systems That Keep a Business Alive
The 9% Club is a 209-page business playbook covering the S.T.E.A.R. Operating System, the difference between Power Revenue and Drain Revenue, and the follow-through system that became the Follow-Through Engine inside Lexi. It was published on May 14, 2025 and is an Amazon bestseller.
The S.T.E.A.R. Operating System
Strategy, Tracking, Execution, Accountability, and Results. The operating system the whole book is built around, and the one Lexi is trained on.
Power Revenue vs Drain Revenue
Not all revenue is good revenue. Some sales make your business stronger and some quietly kill it, and most owners can't tell which is which until it's too late.
The Follow-Through System
The chapter that mattered most. Caring isn't a feeling, it's follow-through, and follow-through decays unless something makes it impossible to forget.
Why 9% Make It
Most businesses don't fail from a lack of effort. They fail from a lack of systems. The book is about what the surviving 9% do differently.
The Founders Framework
How to build the thing so it doesn't depend entirely on you. The part most owners skip until they're already buried.
Written From the Work
Not theory. Every system in the book came out of businesses Dave and Matt actually built and fixed, including the $6.6 million recovery.
The Problem With a Playbook
A playbook only works if someone runs it, which is why Dave and Matt spent 18 months building Lexi to execute the book's follow-through system automatically. Reading the book teaches you the system. Hiring Lexi means the system runs whether you have time for it or not.
Here's the honest problem with any business book, including this one. You read it, you agree with it, and then Monday happens. The phone rings, the day fills up, and the system you just read about goes in a drawer with the others.
That's not a discipline problem. It's a capacity problem. The follow-through system in The 9% Club works, but running it by hand takes hours you don't have, every single day, forever.
The book tells you what to do. Lexi does it. Same system, same follow-through, except it happens at 11pm on a holiday weekend whether you remembered or not.
Three Editions. All Proceeds to AMVETS.
The paperback is $14.99, the hardcover is $19.99, and the Kindle edition is $9.99. All three editions contain the same material, and 100% of proceeds from every edition are donated to AMVETS.
Buy from us and AMVETS gets more.
Amazon takes a cut of every copy. Order the paperback straight from us and a bigger share goes to AMVETS. We'll ship it to your door.
Questions About the Book
The 9% Club is a 209-page playbook by David Goldstein and Matthew Henderson, published May 14, 2025. It costs $9.99 on Kindle, $14.99 in paperback and $19.99 in hardcover, and 100% of proceeds go to AMVETS.
The 9% Club is a 209-page business playbook by David Goldstein and Matthew Henderson about the systems that keep small businesses alive, including the S.T.E.A.R. Operating System and the follow-through system that later became the Follow-Through Engine inside Lexi. It was published on May 14, 2025.
The 9% Club was written by David Goldstein and Matthew Henderson, the co-founders of Lexi AI. Every system in the book came out of businesses they built and fixed themselves.
One hundred percent of proceeds from every copy sold are donated to AMVETS, which supports United States veterans. David Goldstein and Matthew Henderson take nothing from the book.
The paperback is $14.99, the hardcover is $19.99, and the Kindle edition is $9.99. All editions contain the same material.
All three editions are sold on Amazon. The paperback can also be ordered directly from Lexi AI for $14.99 plus $3.99 shipping. Amazon takes a cut of every copy, so ordering direct sends a bigger share to AMVETS.
The S.T.E.A.R. Operating System stands for Strategy, Tracking, Execution, Accountability, and Results. It is the operating system The 9% Club is built around, and it is the system Lexi is trained on.
Power Revenue is revenue that makes a business stronger. Drain Revenue is revenue that quietly weakens it. The 9% Club explains how to tell the two apart before the wrong kind of sale does damage.
No. Lexi already runs the system the book describes, so you get the result without doing the reading. The book is for owners who want to understand why the system works, not a requirement for hiring Lexi.
The book is the playbook and Lexi runs the plays. The follow-through system written up in The 9% Club is the same system Dave and Matt used to recover $6.6 million in 12 months for a 9-figure brand, and it is the system Lexi executes automatically as the Follow-Through Engine.
The 9% Club is 209 pages. Its ISBN is 979-8-283890-39-1 and it was published on May 14, 2025.
Read the System. Or Let Lexi Run It.
The book teaches you the follow-through system. Lexi executes it for you, around the clock, starting this week.