Should You Hire a Real Estate Virtual Assistant?Start With the Job List.

Hire one if transaction paperwork, listings, CRM upkeep and prospecting calls are eating your week; if the gap is answering calls and following up with leads who reached out, an AI like Lexi can take that job 24/7. You can also use both: the VA does the paperwork and the prospecting, and Lexi answers the phone and follows up. A VA is a person who can do many jobs Lexi can’t; Lexi covers the phones in the hours a VA is off.

Real estate VA providers list transaction coordination, listing and MLS updates, CRM updates, social media, scheduling showings, lead follow-up, and cold calling or inside sales (ISA) work. MyOutDesk, for example, says its VAs “handle paperwork from contract to close,” make “warm and cold calls to expired and FSBO listings,” and manage “showings, listings, and CRM updates.” Wishup lists “MLS listing uploads and updates” and “showing scheduler coordination.” What yours does depends on the jobs you hand over and how you train them.

On the providers’ own pages, checked October 7, 2026: Wishup’s real estate VAs start from $1,299 a month, MyOutDesk starts at $1,988 a month, and Stealth Agents starts at $10 an hour on its real estate pricing page. MyOutDesk’s price is for one person, 8 hours a day, 5 days a week; its specialized tier starts at $2,500 a month. Stealth Agents’ main pricing page lists $1,600 a month for 160 hours a month, plus a one-time onboarding fee. REVA Global and Virtudesk showed no price on the pages we read. Prices change, so check each site before you buy.

It’s a VA, often called an inside sales agent (ISA), who calls leads to set appointments for your agents. MyOutDesk says its real estate ISA can “set appointments for your agents.” Lexi books appointments too, but with people who call you or already reached out: she answers every call 24/7, books, moves and cancels appointments, and follows up by text and email. She doesn’t cold-call or cold-text prospect lists.

The FTC says it’s against the law to call, or cause a telemarketer to call, any number on the National Do Not Call Registry, with exceptions such as an established business relationship or a written agreement to be called. Sellers must sync their call lists with the registry at least every 31 days, and the rule covers telemarketers calling on a seller’s behalf. If the calls use an AI voice, the FCC said on February 8, 2024 that AI-generated voices are “artificial” under the Telephone Consumer Protection Act, which requires telemarketers to get prior express written consent before robocalling consumers. This isn’t legal advice; ask your attorney about your own outreach.

No. Lexi isn’t an outbound caller; she doesn’t cold-call or cold-text prospect lists. Expired, FSBO and cold-list calling is a job for a cold-calling VA or ISA. Lexi takes the other side: she answers the calls that come to you, including people calling back after your VA’s outreach, and follows up with every lead who reached out.

The phones and the follow-up: Lexi answers every call 24/7, books showings and appointments, and follows up with every lead who reached out. She also keeps your GoHighLevel CRM current, writes and sends email and text campaigns to your contacts, writes social posts for you to post, and sends you a morning briefing. She says she’s an AI, takes a message rather than guessing, and can transfer a caller to you live once transfer is set up on your account.

Transaction coordination, MLS entry and listing paperwork, cold calling, posting to social media, graphics, research, and data entry beyond the CRM are VA jobs, not Lexi’s. Lexi doesn’t make up prices, and she isn’t set up to negotiate or advise on a contract; those questions go to you. What an unlicensed assistant may do can be limited by state rules and your broker, so check before you hand a VA anything that touches the deal.

Train Lexi the way you’d train a new employee: upload your SOPs and anything you’d hand a new hire, and give her only the access you’d be comfortable giving a new employee. If you’ve trained a VA, you already have what she needs: the call scripts, showing steps and follow-up checklists you wrote for them. She follows the same instructions on every call, at 2 AM the same as 2 PM, and when she doesn’t know, she takes a message rather than guessing.

Lexi costs $299 a month at founder pricing, locked for life, plus a one-time $100 setup fee and usage. Usage is calls $0.15 per minute, texts 3 cents per segment (about 160 characters), and email $0.002 per email. Texting registration and a GoHighLevel CRM are included, and the public price is $997 a month. For teams, Lexi Plus gives each agent their own Lexi from $397 a month ($299 base plus $49 per seat, 2 to 99 seats). No contract, and Lexi is available to U.S. businesses only.