SMS Privacy Policy

This Privacy Policy explains how Peako Enterprises, LLC ("Company," "we," "us," or "our") collects, uses, discloses, retains, and protects personal information obtained through the Lexi AI website, related online properties, hosted forms, and the Lexi AI SMS messaging program. Please read it carefully to understand our practices regarding your personal and messaging information.

1.Introduction and Scope

1.1 This Privacy Policy explains how Peako Enterprises, LLC ("Company," "we," "us," or "our") collects, uses, discloses, retains, and protects personal information obtained through the Lexi AI website, related online properties, hosted forms, and, where applicable, customer-facing features of the Lexi AI platform that link to this Privacy Policy.

1.2 This Privacy Policy applies to personal information we collect as a business about website visitors, leads, prospective customers, and certain end users who interact directly with Company-operated pages or programs.

1.3 Where a business customer uses the Lexi AI platform to process personal information on its own behalf, that customer generally acts as the controller or business, and Company generally acts as a service provider or processor for the limited purpose of providing the platform and related services, subject to the applicable service agreement.

1.4 By using the Website or providing personal information through the Website, you acknowledge the practices described in this Privacy Policy.

2.Categories of Personal Information We Collect

2.1 Identifiers and contact information. We may collect identifiers and contact details such as name, email address, phone number, company name, job title, mailing address, username, account identifiers, and other similar information.

2.2 Commercial and account information. We may collect account registration details, subscription information, plan selections, payment-related details received through our payment providers, billing records, customer support records, and transaction history.

2.3 Internet and device activity. We may collect IP address, browser type, device identifiers, operating system, referral URLs, pages viewed, dates and times of access, clickstream data, cookie identifiers, and similar technical information.

2.4 Messaging and communications data. Depending on how you interact with our Website or services, we may collect message content, message metadata, recipient or sender contact information, consent records, timestamps, opt-in source, opt-out records, delivery status, call records, and other communications data.

2.5 Audio, electronic, and support records. We may collect communications with us, including emails, chat transcripts, support tickets, recorded calls where lawfully permitted, and similar records.

2.6 Inferences and preferences. We may derive information about preferences, interests, engagement, or likely service needs based on interactions with the Website or our communications.

2.7 Sensitive data. We ask that you do not submit sensitive personal information unless specifically requested and necessary. To the extent sensitive personal information is processed through our services, it is handled in accordance with the applicable service agreement and our operational needs, legal obligations, and security measures.

3.Sources of Personal Information

3.1 Directly from you. We collect information you provide when you complete forms, request a demo, contact us, subscribe to communications, create an account, submit support inquiries, opt in to messages, or otherwise interact with us.

3.2 Automatically. We collect certain information automatically through cookies, pixels, server logs, analytics tools, and similar technologies when you use the Website.

3.3 From customers or partners. We may receive information from business customers, referral partners, resellers, implementation partners, or other parties in connection with providing services or evaluating opportunities.

3.4 From public or third-party sources. We may receive information from publicly available sources, data enrichment providers, advertising partners, fraud prevention providers, and social media or business networking platforms where permitted by law.

4.Purposes for Collection and Use

4.1 We use personal information to operate, maintain, secure, and improve the Website and our services.

4.2 We use personal information to respond to inquiries, schedule demos, provide support, create and manage accounts, send transactional communications, process payments, and administer customer relationships.

4.3 We use personal information to personalize Website content, evaluate engagement, conduct analytics, develop new features, troubleshoot issues, prevent abuse, protect against fraud or unauthorized activity, and enforce our terms and agreements.

4.4 We use personal information to comply with legal obligations, respond to lawful requests, preserve evidence, protect rights and safety, and cooperate with regulators, carriers, law enforcement, or courts.

4.5 Where permitted by law, we use personal information to send marketing or promotional communications and to measure campaign effectiveness. You may opt out of marketing communications as described below or at the point of collection.

5.SMS, Messaging, and Communications Privacy

5.1 If you provide your mobile number and opt in to receive SMS messages from Company, you consent to receive recurring automated messages as disclosed at the point of collection.

5.2 SMS-related data may include your mobile number, opt-in source, timestamp, consent language, message content, delivery status, and opt-out records.

5.3 We retain SMS consent records for at least four (4) years to support compliance, dispute resolution, and legal defense.

5.4 Message frequency may vary. Message and data rates may apply. You may opt out at any time by replying STOP. After opting out, you will receive a final confirmation message and no further messages will be sent unless you opt in again. For assistance, reply HELP or contact [email protected].

5.5 We do not sell or share mobile phone numbers collected for Company-operated messaging programs with third parties for their own marketing purposes.

5.6 We may share messaging data with telecommunications carriers, messaging providers, and service vendors solely as necessary to deliver messages, maintain compliance, and prevent fraud.

5.7 We do not permit the use of purchased, rented, or third-party contact lists for messaging without proper documented consent.

5.8 Where a business customer uses the platform to send messages, that customer is solely responsible for obtaining valid consent and complying with applicable messaging laws.

6.AI and Automated Processing

6.1 The Website and related services use artificial intelligence and automated systems to support communications, content generation, summarization, routing, support, analytics, product improvement, and related operational functions.

6.2 AI-related processing may involve prompts, instructions, knowledge-base content, chat content, support records, and other data submitted through or to our services.

6.3 The Lexi AI platform delivers AI-generated content through third-party AI providers, including OpenAI. These providers operate under contractual terms that restrict use of API inputs for model training by default. We do not sell or share personal information with AI providers for their own training or marketing purposes. We may use aggregated, de-identified, or non-personal operational data to evaluate and improve our own service features and workflows, subject to applicable law and contractual restrictions.

6.4 You should not submit sensitive information to AI-enabled features unless necessary and authorized. Automated outputs may be inaccurate, incomplete, or misleading and should not be treated as legal, medical, financial, or other professional advice. Users are responsible for reviewing AI-generated content before relying on or distributing it.

7.Cookies, Pixels, Analytics, and Similar Technologies

7.1 We use cookies, pixels, tags, local storage, and similar technologies to operate the Website, remember preferences, analyze traffic, maintain security, personalize content, and measure campaign effectiveness.

7.2 These technologies may be categorized as: (a) strictly necessary technologies required for core Website functionality and security; (b) functional technologies that remember settings or preferences; (c) analytics technologies that help us understand Website performance and user behavior; and (d) advertising or attribution technologies, where used, that help us understand the effectiveness of marketing activities.

7.3 You may be able to manage cookies through your browser settings or other tools. Blocking certain technologies may affect Website functionality.

7.4 At this time, the Website may not respond to all browser-based Do Not Track signals due to a lack of consistent industry standards. Where required by applicable law, we will honor browser signals or consent choices to the extent legally mandated.

8.Disclosure of Personal Information

8.1 We may disclose personal information to service providers, processors, contractors, and vendors that perform services on our behalf, including hosting, security, communications delivery, telecommunications connectivity, analytics, payment processing, support, AI enablement, fraud prevention, and business operations.

8.2 We may disclose personal information to professional advisors, auditors, insurers, financing sources, potential acquirers, merger counterparties, and similar parties in connection with corporate transactions, due diligence, financing, reorganization, merger, sale, or transfer of assets.

8.3 We may disclose personal information where we believe doing so is necessary or appropriate to comply with law, respond to lawful requests, protect rights or safety, investigate suspected misconduct, enforce agreements, or address security incidents.

8.4 We may disclose de-identified or aggregated information that cannot reasonably be used to identify you, subject to applicable law.

8.5 Except as described in this Privacy Policy or at the point of collection, we do not disclose personal information to third parties for their own direct marketing purposes.

9.Notice Regarding Sales, Sharing, and Targeted Advertising

9.1 Depending on the technologies used on the Website and the laws that apply, certain analytics or advertising-related disclosures could be treated as a "sale," "sharing," or targeted advertising activity under some state privacy laws. We may provide opt-out mechanisms where required by applicable law.

9.2 We do not knowingly disclose mobile phone numbers collected for Company-operated SMS programs to third parties for their own marketing purposes.

9.3 If applicable law gives you the right to opt out of sale, sharing, or targeted advertising, you may submit a request using the contact information in Section 17 or through any privacy controls we make available on the Website.

10.Data Retention

10.1 We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide services, maintain records, comply with legal obligations, resolve disputes, enforce agreements, and protect our rights.

10.2 Retention periods depend on the nature of the information, the context in which it was collected, operational needs, legal requirements, contractual commitments, and whether the information is needed for fraud prevention, security, or litigation hold purposes.

10.3 SMS consent records and messaging-related compliance documentation are retained for at least four (4) years from the date of collection to support regulatory compliance, dispute resolution, and legal defense.

10.4 When retention is no longer reasonably necessary, we may delete, anonymize, aggregate, or otherwise de-identify information, subject to technical feasibility and legal requirements.

11.Security

11.1 We implement reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, disclosure, alteration, and destruction.

11.2 Despite these efforts, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

11.3 You are responsible for protecting your credentials, devices, and access methods. If you believe your information has been compromised, please contact us promptly at [email protected].

12.Your Privacy Rights

12.1 Depending on where you live and the laws that apply, you may have rights to request access to, correction of, deletion of, or portability of your personal information, or to request information about how it has been collected, used, disclosed, sold, or shared.

12.2 You may also have the right to opt out of certain processing activities, including sale, sharing, targeted advertising, profiling, or certain uses of sensitive personal information, where applicable.

12.3 To submit a privacy request, you may contact us at [email protected] or through any privacy-request mechanism we make available. We may take reasonable steps to verify your identity and authority before responding.

12.4 If permitted by applicable law, you may designate an authorized agent to make a request on your behalf, subject to verification requirements.

12.5 If applicable state law provides an appeal right and we deny your request in whole or in part, you may follow the appeal instructions, if any, included in our response.

12.6 By providing your phone number and opting in, you agree to receive communications from Company as described at the point of collection. Consent may be withdrawn at any time by replying STOP. We maintain records of consent in accordance with applicable legal requirements.

13.California and Other U.S. State Privacy Disclosures

13.1 If you are a resident of California or another state with an applicable privacy law, this Privacy Policy is intended to operate as our notice at collection and general privacy notice to the extent required by law.

13.2 We collect the categories of personal information described in Section 2, from the sources described in Section 3, for the purposes described in Section 4, and may disclose them to the categories of recipients described in Section 8.

13.3 We retain personal information as described in Section 10. Some information may be retained for longer where reasonably necessary for legal compliance, fraud prevention, dispute resolution, or security.

13.4 California residents may have rights under the California Consumer Privacy Act and related regulations, including the right to know, delete, correct, and receive information about our data practices, and the right to opt out of sale or sharing if applicable. We will not discriminate against you for exercising applicable privacy rights, except as permitted by law.

13.5 Where required, we will provide additional disclosures or mechanisms, including links, preference centers, or notices at collection, tailored to specific jurisdictions or data uses.

14.International Data Transfers

14.1 The Website and our services are operated in the United States and may be accessed from other countries. Personal information may be transferred to, stored in, or processed in the United States or other jurisdictions where privacy laws may differ from those in your jurisdiction.

14.2 By using the Website or providing information to us, you acknowledge such transfers, subject to applicable legal requirements.

14.3 Where legally required, we will implement appropriate safeguards for cross-border transfers.

15.Children's Privacy

15.1 The Website and services are not directed to children under eighteen (18), and we do not knowingly collect personal information directly from children under eighteen through the Website.

15.2 If you believe a child has provided personal information through the Website, please contact us at [email protected] so that we can take appropriate steps.

16.Changes to this Privacy Policy

16.1 We may update this Privacy Policy from time to time. If we make changes, we will revise the effective date and post the updated Privacy Policy on the Website.

16.2 Your continued use of the Website after the updated Privacy Policy becomes effective constitutes acknowledgment of the revised Privacy Policy to the extent permitted by law.

17.Contact Information

17.1 If you have questions about this Privacy Policy, wish to submit a privacy request, or need to report a data concern, please contact us at the address below.

17.2 If you are a business customer and your inquiry relates to personal information processed through the Lexi AI platform on behalf of your organization, please also contact your organization directly where appropriate, because it may act as the business or controller for that data.