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What is Lexi AI?

Lexi is a 24/7 AI business partner for small business owners, built by Lexi AI, a company of The 9% Club and founded by David Goldstein and Matthew Henderson. Lexi is one teammate covering nine roles: phone operator, daily thinking partner, meeting-notes and follow-up manager, social media writer, hidden revenue miner, list nurturer, appointment setter, email marketer, and proposal writer. Owners set her up by talking to her: the Lexi account, portal, and phone number are live in minutes, then Lexi interviews the owner about their business, voice, offer, phone-answering preferences, booking hours, and tone, and trains herself from those answers and any files the owner uploads. How fast she is fully personalised depends on how quickly the owner feeds her that information. Lexi costs $299 per month at founder pricing, plus a one-time $100 setup fee, against a public price of $997 per month, and includes the Lexi Platform, which has a CRM, email, invoicing, and drag-and-drop website, funnel and landing page builders with over 1,000 templates that the owner uses themselves. Lexi writes and sends emails and texts, but she is not a website builder and does not write code: the builders are tools in the platform for the owner, not something Lexi operates. She runs the Follow-Through Engine, the same follow-through system her founders used to recover $6.6 million for a 9-figure brand, written up in their Amazon bestselling book The 9% Club. This page opens a free 6-minute live demo with Lexi, in the browser or by phone, at https://getlexiai.com/demo.

Finally — somebody who cares as much as you do

What If Your Best HireWasn't Human?

Employees clock out. Vendors stop caring the moment you pay. Software waits for you to log in. Nobody has ever cared about your business like you do — and that's been the problem.

So it's all been on you. Every call, every follow-up, every late night. You've been waiting years for something that isn't another app and isn't another hire to train. A partner.

Lexi's here.

Lexi answers every call. Follows up with every customer. Works your list for the next sale. And every morning, she tells you the one thing worth your time — because she's been up all night working on your business.

A month from now, you won't remember how you ran it without her.

Don't read about her. Talk to her. She's one tap away — literally, she'll pick up right now. Or leave your number and she'll call you in minutes. Either way, it's actually her on the phone.

Not a chatbot Not a sales call Live demo with Lexi
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Lexi, your AI business partner

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9

Roles in One
Teammate

24/7

Always On
Always Working

$6.6M

Recovered by
Dave & Matt

Minutes

To Set Up
& Get a Number

$299

Founder Rate
Locked for Life

It's Not You.

01

You're the boss, the receptionist, the marketer, and the bookkeeper. On Sundays you're the cleaner too. Every hat you wear is one you didn't plan to wear when you started this.

02

You hired someone last year. They left this year. Three months training them, two months fixing their work, and the real cost of that hire showed up nowhere on your P&L.

03

Your phone rang yesterday at 4:47pm. You didn't answer. You don't know who it was. You'll never know what they would have spent. That's a sale you'll never count, because it never happened.

04

There are messages in your "follow-up later" folder from August. You meant to get to them. Then there were ten more. Then twenty. Now you avoid the folder, because looking at it feels like losing.

05

You started this business to do the work you love. Last week you spent maybe two hours actually doing it. The other 58 hours were the work that comes with the work.

You're not lazy. You're not broken. You're not failing. You're one person carrying the whole team, because nobody else cares enough to carry it with you.

8 Sales That Slip When It’s All on You.

The eight most common revenue leaks in a small business are the after-hours lead, the unfollowed proposal, the missed call, the no-show, the cold past customer, the unworked CRM list, the unchased invoice, and the weekend quote request. None of these are leads you have to go find. They're sales you already earned, sitting in your business right now, dying because nobody followed through. Here's where yours are.

The lead who texted at 9pm and never heard back.
The proposal you sent two weeks ago and forgot to follow up on.
The call that came in at 5:47pm, ten minutes after you closed up.
The no-show who would've rebooked if anyone asked.
The customer who hasn't heard from you in 90 days and is using your competitor now.
The 200 contacts in your CRM getting zero emails, slowly forgetting you exist.
The invoice you sent three weeks ago that nobody ever followed up on.
The Sunday morning quote request that didn't get answered until Tuesday.

The Follow-Through Engine works every one of these. The moment they happen, every time.

Picture the next one. It's 6:40pm, you're driving home, and your phone rings from a number you don't know. You don't reach for it. You already know she picked up on the second ring, got the address, quoted the range you set, and put them on Thursday at ten. It'll be in your briefing in the morning.

Talk to her and be the customer. Hear exactly how Lexi answers a call like this, the way she would for a business like yours. Six minutes. No card.

What Those Slipped Sales Are Actually Worth

Recovering the sales that currently slip is worth $73,000 a year at a $200 average ticket, $182,500 at $500, and $547,500 at $1,500. Most small business owners don't lose those sales to a shortage of leads. They lose them to follow-through that never happens: the callback nobody made, the CRM nobody nurtures, the invoice nobody chases, the appointment nobody set. The sale was already there. It slipped.

If your average ticket is

$200

stop the leaks and it's worth

$73,000 a year you didn't have last year.

If your average ticket is

$500

stop the leaks and it's worth

$182,500. That's the full-time hire you keep pushing to "next quarter."

If your average ticket is

$1,500

stop the leaks and it's worth

$547,500. A second crew, a second location, a second life.

Based on recovering one of those slipped sales each working day. Look at your last month and count the ones on that list. The number is probably higher.

That number isn't just revenue. It's what revenue buys you.

The hire you've prayed for.The employee you've been begging the universe to send.

The week away.The week the family takes off because you finally can.

Pay yourself first.The salary you finally pay yourself, so you stop being the lowest-paid person in your own business.

Reinvest in the dream.The truck, the gear, the build-out, the cushion in the bank.

Sunday, actually off.The Sunday you actually take off, because the phone is being answered without you.

You don't need more leads to get there. You need somebody who cares enough to chase the ones you already have. That's Lexi. Talk to Lexi. Hear it for yourself.

Find My Missing Sales →

Hear her chase one down in 6 minutes. No card required.

$6.6 Million in Sales Everyone Else Gave Up On.

Before building Lexi, David Goldstein and Matthew Henderson recovered $6.6 million in 12 months for a 9-figure supplement brand, taking its abandoned cart recovery from $20,000 a month to over $550,000 a month while cutting the calling team from 24 people to 7. They then spent the following year teaching Lexi to run that same playbook on her own.

Recovered in 12 Months

$6,600,000

while cutting the calling team from 24 down to 7

A 9-figure supplement brand brought Dave and Matt in to fix its sales recovery system.

When they got there, the brand had 24 people calling abandoned carts, and the whole operation was recovering about $20,000 a month, total. Twenty-four humans. Full salaries. Barely a return on any of it.

They rebuilt the system from the ground up. Smaller team. Sharper playbook. Better tracking. The recovery number went from $20,000 a month to over $550,000 a month. That's 27 times the revenue with a smaller team. Twelve months later: $6.6 million recovered. Tracked. Verified. Banked. And not one dollar of it came from new leads — all of it came from follow-through, chasing the sales everyone else had written off.

Then they spent the next 18 months building Lexi to run that playbook on her own, and to handle every other call your business gets. What the team did by hand, Lexi runs as a system, the same way every time, around the clock.

Put That Playbook to Work →

She brings the system. You bring the business.

The Ceiling. The Realization. Lexi.

Lexi exists because that recovery system required a team of seven trained humans to operate, which put it out of reach of the businesses that need it most. Dave and Matt spent 18 months bootstrapping the rebuild, refusing outside investment so the finished product could be priced at $299 a month instead of at whatever a return on that investment would have required.

The system worked. But the system needed people to work it.

Qualified humans to take the calls. Someone, Matt in this case, updating the email sequences and the abandoned cart workflows. Managers watching the team. Every gain required another hire. Every scale required another layer. The system worked, but only as long as they kept feeding it humans.

Here's the part they couldn't accept. The plumber doing $20K a month can't hire a calling team. The MedSpa owner doing $30K a month can't pay a full-time copywriter. The coach with a four-figure list can't run it either. The business owners who need this kind of recovery the most can't afford to run it the way Dave and Matt just did.

So they went to work on one question. What if the whole thing, every call, every follow-up, every email, every cart sequence, lived inside one AI partner instead of a team of seven? Not software. A teammate. Lexi.

It took 18 months, and it did not have to.

There was money on the table. Building something like Lexi is exactly what outside investment is for, and taking it would have finished her in a fraction of the time. They turned it down. Not out of pride — out of arithmetic. Investors need a return, returns come out of price, and a Lexi priced to satisfy a cap table is a Lexi the plumber doing $20K a month still can't afford. They would have ended up building the exact thing they just spent a chapter refusing to build.

So they bootstrapped it. 18 months, their own money, slower than it needed to be, so that the price at the end of it could be $299 instead of whatever a board would have required.

That's what the 18 months bought. That's why she exists, and that's why she costs what she costs.

Big companies have always had this. A team whose entire job is making sure nothing gets dropped. That's not a secret advantage, it's just an expensive one, and it's most of why they beat you on deals you should have won.

Lexi isn't built for the 9-figure brand. She's built to give you what the 9-figure brand has, at a price built for the rest of us.

She Doesn’t Clock Out. She Runs the Follow-Through Engine.

Lexi runs the Follow-Through Engine: a three-part system that makes following up impossible to forget, because the next step is scheduled before the current one ends. Caring about a customer is not a feeling, it is follow-through, and follow-through decays — by 7pm the callback can wait, by Friday the quote is buried, by next month the customer is gone. The Engine is what stops the decay. She learns your business before she takes a call, sets the next touch the moment a conversation finishes, and compounds what she learns instead of resetting. A chatbot waits for a question and forgets you when the window closes.

Start with the honest version of the problem. Caring isn't a feeling. It's follow-through. And the reason nobody follows through the way you do isn't that they don't care enough on day one. It's that caring runs out. It's 7pm and they've had a day, so the callback waits until tomorrow. It's Friday and the quote is three emails deep, so it waits until Monday. Nobody decides to stop caring. It just quietly expires.

That's the thing Lexi is actually built to fix. Not answering questions faster. Making follow-through something that can't expire. She has the same amount of care for your business at 9pm Sunday as she does at 9am Monday, because for her it isn't effort at all — it's just the next step in a sequence that was already written down before the call ended.

They call it the Follow-Through Engine, and it's the same one Dave and Matt built for the brand you just read about — the one that had already written those sales off. Three parts, no jargon, and you never have to run any of it. They spent 18 months teaching it to her. You don't have to learn it. You just get what it does.

The Follow-Through Engine, in three parts:

1

She's trained before she's trusted. Before she takes a single call she knows what you sell, what you charge, what you won't do, and how you talk about it. That's the part a new hire takes six months to learn and a chatbot never learns at all. She isn't improvising about your business.

2

The follow-up is scheduled before the call ends. This is the whole difference. Nothing depends on somebody remembering later, because "later" is where sales die. The next touch is set the moment the conversation finishes, and it goes out whether it's a Tuesday morning or 11pm on a holiday weekend. There is no version of her that forgets.

3

She compounds instead of resetting. Every call, every note, every objection she hears feeds back in. Month three she knows your busy season, your repeat buyers, and the two questions everyone asks before they book. She gets better at your business the longer she's in it — the way your best employee would.

A tool waits for you. A teammate runs. That's the whole gap.

You've never been short on caring. You've been short on somebody to carry it after you clock out.

And no, none of this is on you to build. If you're reading that and thinking "this sounds like something I'd need to be technical to run" — you don't. You never touch a setting. The person who sets Lexi up is Lexi. You talk to her exactly the way you're about to on the demo, she asks about your business, your prices, your customers, the things you'd tell any new hire on day one, and she builds herself out of your answers. You talk. She builds. She goes to work.

This isn't an opinion. It's why speed wins, from research everyone in sales already knows:

78%

of customers buy from the first business that responds.

21×

more likely to qualify the lead when you answer in 5 minutes vs. 30.

~47 hrs

the average business takes to respond, if it responds at all.

Sources: Harvard Business Review, "The Short Life of Online Sales Leads"; InsideSales / MIT Lead Response Management study. Lexi responds in seconds, every lead, every time.

See the System Work →

Judge it on the first sixty seconds.

Imagine waking up to this text on a Tuesday morning.

You haven't logged into anything yet. You haven't checked your inbox, your CRM, or your voicemail. You're still on your first coffee.

And there it is. The day already in motion. The leads that came in overnight, handled. The follow-ups, already sent. The one thing that actually needs you, flagged and waiting.

Lexi worked the night shift. She'll work the day shift too. You just ask her what you want moved to the top.

This isn't fantasy. This is the Tuesday she's built to deliver, the moment you put her to work.

Lexi's daily briefing, showing overnight leads handled, follow-ups sent, and the one item waiting on the owner
Lexi's morning briefing. Sample account shown.
Make Tuesday Look Like This →

Then decide if you want that Tuesday.

Hear It From the Guys Who Built Her.

Two minutes, from the founders. By the end you'll know exactly what they watched slip away inside real businesses, and what they built so it never slips again.

I'm In. Let's Talk. →

She's live the second you click.

A Whole Team. One Lexi.

Lexi covers nine roles in one teammate: phone operator, daily thinking partner, notes and follow-up manager, social media writer, hidden revenue miner, list nurturer, appointment setter, email marketer, and proposal writer. Every one of those jobs would normally cost tens of thousands a year on its own, plus benefits, training, and turnover. Lexi does all of them at once, for one flat monthly price.

Phone Operator

Picks up every call, 24/7, trained on your business. Qualifies the lead, books the appointment, takes the message, so the real buyers reach you and the time-wasters don't.

Your Daily Partner

The chat in your portal that you keep open all day. Talk through a decision, hand off a task, think out loud. She knows your business, so it's a real conversation, not a search bar.

Notes & Follow-Up

Ask Lexi to log the meeting and she remembers what was said, knows who needs what and when, and circles back at the right moment, so nothing slips after the handshake.

Social Media

Writes the posts, in your voice, for the platforms you actually use. You stop dreading the content calendar and she keeps you visible while you run the business.

Hidden Revenue Miner

She digs through the list you already have for the buyers you forgot about: the old quote, the cold lead, the past customer. She surfaces revenue that's been sitting there the whole time.

List Nurturer

Keeps your list warm so they're ready to buy when it's time. Steady, useful touches that build trust instead of burning the list with blast-and-pray emails.

Appointment Setter

Books the call. Sends the invite. Reminds them the day before. Reschedules the no-shows. Your calendar fills itself.

Email Marketer

Writes the campaign, segments the list, picks the send time, and actually sends it — emails and texts both. You stop staring at a blank "compose" window wondering what to say.

Proposal Writer

Drafts the quote. Drafts the contract. Drafts the follow-up sequence. You hit "send" instead of starting from a blank page on a Sunday.

And You Never Have to Touch a CRM Again.

This is your portal. It's where Lexi keeps everything she's doing, and it's the last piece of software you'll ever have to look at — because you don't work in it. You just ask Lexi.

No logging in to add a note after a call. No dragging a deal to the next column. No "I'll update the system tonight" that never happens. You just ask Lexi — "book the Henderson job for Thursday, remind me Wednesday, and send them the parking instructions" — and it's done, logged, and scheduled before you've put the phone down.

Ninety days of that and something changes that has nothing to do with software: you stop being the thing your business is waiting on. Work moves while you're at your kid's game. It moves while you're asleep. You stop opening your laptop at 9pm to catch up, because there's nothing to catch up on.

The Lexi portal, showing the leads, conversations, and follow-ups Lexi is handling, all updated by talking to her instead of by manual data entry
Your portal. Everything she's handling, in one place — you ask Lexi, she updates it. Sample account shown.
Hire Her in 6 Minutes →

She'll pick the role you need most and start there.

She's Not a Chatbot. She's Not Another Hire.

Generic AI chatbots cost $0 to $30 a month and answer website questions, hired staff and VAs cost $3,000 to $5,000 a month each and cover one role apiece, and Lexi costs $299 a month and covers all nine roles. Chatbots can't pick up a ringing phone or close a sale. Staff need weeks of training, take vacations, and quit. Lexi is set up in minutes, learns your business as fast as you tell her, and works around the clock.

Generic AI Chatbots

ChatGPT, website bots · $0–$30/mo

  • Answer simple questions on a website
  • Won't pick up your phone when it rings
  • Don't know your offer, your voice, or your customers
  • Can't follow up, book, or close a sale
  • Generic answers that sound like a robot

Hired Staff & VAs

Phone ops, VAs, copywriters · $3,000–$5,000/mo each

  • Can handle the work, one person at a time
  • Weeks or months of training before they're useful
  • Sleep, get sick, take vacations, quit
  • One role per hire, so you'd need five of them
  • Salary, benefits, taxes, management overhead

Lexi

Your AI business partner · $299/mo

  • Picks up the phone, qualifies leads, books appointments
  • Set up in minutes, then trained on your business as fast as you feed her
  • Never sleeps, never quits, never asks for a raise
  • Every role in one teammate, one flat price
  • Sounds like you. Speaks your industry's language.

What She Handles · Where She Works

She Comes With the Whole Team.

Lexi doesn't show up alone. She brings the room she works in. Here's what comes with her.

Bonus#1

Lexi Founder Community on Skool

The quiet fear with something like this is that you'll be the only one, guessing, with nobody to ask. You won't be. The private Skool community is where founding owners post what they told Lexi, what worked, and what they'd do differently. You start with other people's answers instead of a blank page.

$97/movalueFree

Bonus#2

Call Recordings & Review

Worried about handing a real customer call to an AI? You shouldn't have to guess. Every call she takes is recorded for you to review. Listen back any time, hear exactly how she's representing your business, and refine her as you go. You hear her before you trust her.

$497valueFree

Total bonus value $594+ All yours free when you get Lexi today

She's Not For Everyone.

Most companies selling you software would never put this section on the page. We'd rather lose you here than take your money and watch it not work. Here's who Lexi isn't for.

You're hunting for a magic button. Lexi runs a system. Systems require you to actually run them with her.

You're not answering your own phone today. If you can't be bothered to pick up, an AI partner won't fix that. She'll just inherit the same problem.

You don't have leads coming in. Lexi captures and closes leads. She doesn't manufacture them out of thin air.

You're 30 days from closing your doors. She works fast, but she's not a defibrillator.

But if you're already winning and just don't have enough hours, that's exactly who she's built for.

What This Team Costs You Without Her.

Hiring humans for the seven core jobs Lexi handles costs about $26,000 a month: $3,500 for a phone and booking rep, $3,000 for follow-up and nurture, $4,000 for email and SMS, $4,000 for content and social, $3,500 for CRM management, $3,000 for proposal writing, and $5,000 for a business consultant. Lexi does all seven for $299 a month at founder pricing, a difference of $25,701 a month or $308,412 a year.

Without Lexi

The Team You'd Hire

  • Phone & Booking Rep$3,500/mo
  • Follow-Up & Nurture Rep$3,000/mo
  • Email & SMS Marketer$4,000/mo
  • Content & Social Manager$4,000/mo
  • CRM Manager$3,500/mo
  • Proposal Writer$3,000/mo
  • Business Consultant$5,000/mo
Total Burn $26,000/mo
With Lexi

One AI Partner

Lexi

One teammate running the Follow-Through Engine. Set up in minutes, trained on your business from there. Working 24/7. She does all of it, the whole team in one:

  • Answers every call, qualifies & books the jobIncluded
  • Follows up & nurtures every lead and customerIncluded
  • Writes & sends your emails, texts & campaignsIncluded
  • Writes your social posts, newsletters & blogsIncluded
  • Mines your CRM for the next saleIncluded
  • Drafts every quote, proposal & contractIncluded
  • Reviews your numbers & advises like a consultantIncluded
Founder Price $26,000/mo $299/mo

You Save

$25,701

every month. That's $308,412 a year back in your business, and one teammate who actually shows up.

Stop Hiring. Hire Her. →

One teammate, or seven. Your call.

$299/mo. Founder Pricing. Locked for Life.

Lexi costs $299 per month at founder pricing plus a one-time $100 setup fee, so it's $399 today and then $299 per month, locked for life. The public price is $997 per month. Founder pricing closes at 11:59 PM on December 31, 2026, or when the founding cohort fills, whichever comes first. Every plan includes Lexi, all nine of her roles, the Lexi Platform, and both bonuses, a package valued at over $3,500. No contract, and you can cancel any time.

Everything Included When You Get Lexi:

  • Lexi, your 24/7 AI business partner$497/mo value
  • Every role she plays: phone, portal chat, follow-up, qualifying, setting, marketing, proposals and more$1,997 value
  • The Lexi Platform: CRM, email, invoicing, and drag-and-drop website, funnel & landing page builders with 1,000+ templates for you to use$497/mo value
  • Bonus #1: Lexi Founder Community on Skool$97/mo value
  • Bonus #2: Call Recordings & Review$497 value

Total Value

$3,585+

$997/mo

Yours for just $299/mo

A month from now, you won't remember how you ran it without her.

Founder pricing is open through 11:59 PM on December 31, 2026, or until the founder cohort fills, whichever comes first. Public price is $997/mo. $399 today ($100 one-time setup plus your first month), then $299/mo locked, even when the price goes up for everyone else.

Lock In Founder Pricing →

Talk to Lexi first. The price is locked the moment you get her.

You're Protected Either Way

The demo is free. The setup is guided. The price is locked. You can leave whenever you want. There's no version of this where you're trapped.

NO SETUP

She Sets Herself Up

You don't build anything, and you don't sit through a training. You just talk to Lexi. She asks about your business — the one subject you already know better than anyone — and builds herself from your answers. No prompts to write. No software to configure.

NO LOCK-IN

Cancel Any Time

No contract. No cancellation fee. No retention rep to argue with. Log in, click cancel, done. We'd rather lose you cleanly than keep you reluctantly.

FOR LIFE

Price Lock for Life

$299/mo locked forever. The public price is going to $997/mo, but founders never see the increase. Founder rate. Locked rate. Your rate.

A Note From the Founders

Look. Dave & Matt Here.

We've sat where you're sitting. Reading another sales page. Wondering if this one is actually different. So let us be straight with you for a second.

We didn't build Lexi because we thought it'd be a clever business. We built her because we needed her. We watched a 9-figure brand burn through 24 people and millions of dollars trying to do what one AI partner does on her own now. The whole time, we kept thinking: "If we'd had this back when we were 3 years deep in our own businesses, we'd have our weekends back. We'd have our health back. We'd have our families back."

That's why this isn't a chatbot. It's not software. It's the thing we wish we'd had, built for the people we used to be.

Talk to her. Hear what she does. If she's not for you, you walk away. But if she is, you'll know in the first 60 seconds. And we'll be glad we built her for you.

— Dave & Matt

David Goldstein & Matthew Henderson · Co-Founders, Lexi AI · Co-Authors of the bestselling The 9% Club

Talk to Lexi Now →

If she's not for you, just walk. We mean it.

The Questions You're Already Asking

You click one button and talk to her right here in your browser. Your browser asks permission to use your microphone, you say yes, and she is live. You play the customer, and she answers the way she would handle it for a business like yours. The conversation itself is the proof. No write-up, no deliverable, no homework. Just 6 minutes of hearing exactly what she does. Nothing is expected of you at the end of it. Prefer a real phone call? There is a button for that too.

No. The browser demo needs your name, email, business name, and industry. That is it. If you would rather hear her on your actual phone, you can choose that instead and enter your number then. Your call, not our requirement.

No. It runs in whatever browser you are already using: Chrome, Safari, Firefox, Edge, any of them. The only thing you will click is allow when your browser asks for your microphone. If you are viewing this inside the Facebook or Instagram app, open it in your regular browser first, because app browsers sometimes block the mic.

She does in one teammate what most businesses need five or six people to do. She answers the phone, qualifies the lead, books the appointment, drafts the proposal, writes the campaign, and follows up without being reminded. That is not a chatbot's job. That is a teammate's. The first 60 seconds will tell you everything you need to know.

ChatGPT answers questions when you type to it. Lexi is a teammate. She picks up your phone, qualifies leads, books appointments, drafts proposals, writes campaigns, and runs your follow-up sequences, trained specifically on your business, your voice, and your offer. ChatGPT can write you an email. Lexi sends it, follows up on the reply, and books the meeting it generates. Different tool, different category.

She does not ad-lib about your business. Lexi is trained on what you do, what you sell, what you charge, and how you talk about it. That is what personalising her is for. If a question comes up that is outside her training, she handles it the way a smart receptionist would, by taking a message and letting you know. You can review her calls and refine her training as you learn what works. She gets sharper every week, not less accurate.

It happens less than you would think. Lexi is upfront that she is an AI assistant for your business, and it rarely slows anything down, because what people actually want is a fast, helpful answer at the moment they call. She gives them that, day or night, instead of a voicemail. You set her tone and how she introduces herself during onboarding, so she represents your business exactly the way you would want. Most callers just want their question answered, their appointment booked, or their issue resolved.

You do not need to be technical, because the person who walks you through setup is Lexi herself. You talk to her the same way you talked to her on the demo. She asks about your business, your prices, your customers, and the things you would tell any new hire on day one, and she builds herself out of your answers. You do not write prompts, configure software, or manage anything technical. Setting her up takes minutes: your Lexi account, your portal, and your phone number are live almost immediately. Personalising her is the part that takes a little of your time, because only you know how you answer your phone, which days and hours you book, and the tone you want her using. Feed her a lot on day one and she is sharp on day one. Feed her over a week and she gets there over a week. You set the pace.

Founders lock in at $299 per month for life, plus a one-time $100 setup fee, so it is $399 today and then $299 per month. The public price is going to $997 per month, but if you get Lexi before 11:59 PM on December 31, 2026, or before the founder cohort fills, whichever comes first, your $299 rate never changes. That includes Lexi, all her roles, the Lexi Platform, and the bonuses, together worth over $3,500. No contract. The demo is free.

No. You keep your number. Lexi answers on the line you already have, so the number on your truck, your cards, and your Google listing stays exactly the same. Nothing about how your customers reach you changes. The only difference is that somebody picks up now.

You are never locked out of your own phone. You can take calls yourself any time, and you decide which calls she handles and which ones come straight to you. If something is ever wrong, the line falls back to you the way it works today, and you can review exactly what happened on the recordings. She is a teammate, not a wall between you and your customers.

That is the right question to ask, and the demo is the answer. She is not trained on a generic script. She is trained on your business, your prices, your objections, and the way you talk about the work, whether that is mobile dog grooming or commercial HVAC. On the demo you pick your industry and she answers as if she works for a business like yours, so you can judge that in about six minutes instead of taking our word for it.

Cancel any time. No phone calls to retention reps, no we are sorry to see you go email gauntlets, no contracts with cancellation fees. Log in, click cancel, done. Better to lose you cleanly than keep you reluctantly.

There's One Way to Find Out If She's Worth It.

Forget screenshots and borrowed reviews. Lexi is new, so don't take anyone's word for it. Take hers. Talk to her, be the customer, and hear exactly how she handles a call for a business like yours. Six minutes. Costs nothing. Then you decide.

Talk to Lexi Now →

No card. No phone number. No catch. She's live in seconds.

No countdown on this section. Just the math: the demo costs you six minutes. Carrying it alone costs a lot more.