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What is Lexi AI?

Lexi is a 24/7 AI business partner for small business owners, built by Lexi AI, a company of The 9% Club and founded by David Goldstein and Matthew Henderson. Lexi is one teammate covering ten roles: phone operator, website chat, daily thinking partner, meeting-notes and follow-up manager, social media writer, hidden revenue miner, list nurturer, appointment setter, email marketer, and proposal writer. She is trained on each owner's business, voice, and offer during a Done-With-You onboarding, and most owners are live in 5 to 7 days. Lexi costs $299 per month at founder pricing, plus a one-time $100 setup fee, against a public price of $997 per month, and includes the Lexi Platform with CRM, funnels, websites, email, and invoicing. She runs the S.T.E.A.R. Operating System from the Amazon bestselling book The 9% Club, the same playbook her founders used to recover $6.6 million for a 9-figure brand. This page opens a free 6-minute live demo with Lexi, in the browser or by phone, at https://getlexiai.com/demo.

Lexi, your AI business partner

Lexi is taking calls now

Get One More Sale a DayNo Hiring. No Chasing. Nothing Slips Through.

Not just a receptionist. The teammate who finds you that extra sale.

That sale is already sitting in your business. It's the callback nobody made, the follow-up nobody sent, the invoice nobody chased. Lexi does all of it, every time, so it stops slipping. The easiest way to see her work? Talk to her for 6 minutes, play the customer, and hear how she'd answer for a business like yours. No card. No pitch.

The call is just the start. Lexi answers your phone, runs the chat on your website, works alongside you all day, writes your posts and emails, and quietly mines your list for the next sale. One teammate. The whole business, handled.

Not a chatbot Not a sales call Live demo with Lexi
About 6 minutes. She's live the second you click.
Hear her work. Real scenarios, real time, talking with you.
No phone number needed. No card. No follow-up. Just the demo.

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10

Roles in One
Teammate

24/7

Always On
Always Working

$6.6M

Recovered by
Dave & Matt

5–7

Days to Trained
& Live

30

Day Money-Back
Guarantee

Do the Math

What One More Sale a Day Actually Means

One additional sale per day is worth $73,000 a year at a $200 average ticket, $182,500 at $500, and $547,500 at $1,500. Most small business owners don't lose those sales to a shortage of leads. They lose them to follow-through that never happens: the callback nobody made, the CRM nobody nurtures, the invoice nobody chases, the appointment nobody set. The sale was already there. It slipped.

If your average ticket is

$200

one extra sale a day

= $73,000 a year you didn't have last year.

If your average ticket is

$500

one extra sale a day

= $182,500. That's the full-time hire you keep pushing to "next quarter."

If your average ticket is

$1,500

one extra sale a day

= $547,500. A second crew, a second location, a second life.

That number isn't just revenue. It's what revenue buys you.

The hire you've prayed for.The employee you've been begging the universe to send.

The week away.The week the family takes off because you finally can.

Pay yourself first.The salary you finally pay yourself, so you stop being the lowest-paid person in your own business.

Reinvest in the dream.The truck, the gear, the build-out, the cushion in the bank.

Sunday, actually off.The Sunday you actually take off, because the phone is being answered without you.

You don't need to 10x your business to get there. You don't need more leads, another person, or a clone of yourself. You just need Lexi. Talk to Lexi. Hear it for yourself.

Find My One More Sale a Day →

See her find one in 6 minutes. No card required.

Sound Familiar?

It's Not You.

01

You're the boss, the receptionist, the marketer, and the bookkeeper. On Sundays you're the cleaner too. Every hat you wear is one you didn't plan to wear when you started this.

02

You hired someone last year. They left this year. Three months training them, two months fixing their work, and the real cost of that hire showed up nowhere on your P&L.

03

Your phone rang yesterday at 4:47pm. You didn't answer. You don't know who it was. You'll never know what they would have spent. That's a sale you'll never count, because it never happened.

04

There are messages in your "follow-up later" folder from August. You meant to get to them. Then there were ten more. Then twenty. Now you avoid the folder, because looking at it feels like losing.

05

You started this business to do the work you love. Last week you spent maybe two hours actually doing it. The other 58 hours were the work that comes with the work.

You're not lazy. You're not broken. You're not failing. You're one person trying to be the whole team, and it's costing you the next sale every single day.

Where Your Money Is Hiding

8 Leaks Costing You Right Now.

The eight most common revenue leaks in a small business are the after-hours lead, the unfollowed proposal, the missed call, the no-show, the cold past customer, the unworked CRM list, the unchased invoice, and the weekend quote request. None of these are leads you have to go find. They're sales you already earned, sitting in your business right now, dying because nobody followed through. Here's where yours are.

The lead who texted at 9pm and never heard back.
The proposal you sent two weeks ago and forgot to follow up on.
The call that came in at 5:47pm, ten minutes after you closed up.
The no-show who would've rebooked if anyone asked.
The customer who hasn't heard from you in 90 days and is using your competitor now.
The 200 contacts in your CRM getting zero emails, slowly forgetting you exist.
The invoice you sent three weeks ago that nobody ever followed up on.
The Sunday morning quote request that didn't get answered until Tuesday.

Lexi works every one of these. The moment they happen, every time.

Talk to her and be the customer. Hear exactly how Lexi answers a call like this, the way she would for a business like yours. Six minutes. No card.

Stop Bleeding Money →

How We Know This Works

$6.6 Million. 12 Months. From 24 to 7.

Before building Lexi, David Goldstein and Matthew Henderson recovered $6.6 million in 12 months for a 9-figure supplement brand, taking its abandoned cart recovery from $20,000 a month to over $550,000 a month while cutting the calling team from 24 people to 7. They then spent the following year teaching Lexi to run that same playbook on her own.

Recovered in 12 Months

$6,600,000

while cutting the calling team from 24 down to 7

A 9-figure supplement brand brought Dave and Matt in to fix its sales recovery system.

When they got there, the brand had 24 people calling abandoned carts, and the whole operation was recovering about $20,000 a month, total. Twenty-four humans. Full salaries. Barely a return on any of it.

They rebuilt the system from the ground up. Smaller team. Sharper playbook. Better tracking. The recovery number went from $20,000 a month to over $550,000 a month. That's 27 times the revenue with a smaller team. Twelve months later: $6.6 million recovered. Tracked. Verified. Banked.

Then they spent the next year building Lexi to run that playbook on her own, and to handle every other call your business gets. What the team did by hand, Lexi runs as a system, the same way every time, around the clock.

Put That Playbook to Work →

She brings the system. You bring the business.

The Epiphany

The Ceiling. The Realization. Lexi.

Lexi exists because the $6.6 million recovery system required a team of seven trained humans to operate, which put it out of reach of the businesses that need it most. Dave and Matt spent the next year rebuilding the entire playbook, every call, follow-up, email, and cart sequence, inside one AI partner priced at $299 a month instead of a payroll.

The system worked. But the system needed people to work it.

Qualified humans to take the calls. Someone, Matt in this case, updating the email sequences and the abandoned cart workflows. Managers watching the team. Every gain required another hire. Every scale required another layer. The system worked, but only as long as they kept feeding it humans.

Here's the part they couldn't accept. The plumber doing $20K a month can't hire a calling team. The MedSpa owner doing $30K a month can't pay a full-time copywriter. The coach with a four-figure list can't run it either. The business owners who need this kind of recovery the most can't afford to run it the way Dave and Matt just did.

So they spent the next year asking one question. What if the whole thing, every call, every follow-up, every email, every cart sequence, lived inside one AI partner instead of a team of seven? Not software. A teammate. Lexi.

That's the year they built. That's why she exists.

Lexi isn't built for the 9-figure brand. She's built for every business owner who's been told this kind of system isn't for them.

How She Actually Works

Not a Chatbot. A System That Runs.

Lexi runs the S.T.E.A.R. Operating System, the framework from the Amazon bestselling book The 9% Club, in three steps: she learns your business before taking a call, works every lead the same way every time, and compounds what she learns instead of resetting. A chatbot waits for a question and forgets you when the window closes. Lexi runs a playbook.

A chatbot waits for a question, answers it, and forgets you the second the window closes. Lexi runs a system instead. Here's why that works where a chatbot doesn't, and where a busy new hire doesn't either: she isn't improvising, and she isn't counting on anyone to remember. She runs the same proven playbook the same way, every time. It's the exact system Dave and Matt used to recover that $6.6 million, the one they wrote about in their Amazon bestselling book and spent a year teaching her. They call it the S.T.E.A.R. Operating System. You don't have to learn it. You just get what it does.

1

She learns your business first. Before she takes a single call, she's trained on what you sell, what you charge, and how you talk. She's not winging it. She's running your playbook.

2

She works every lead the same way, every time. No off days, no "I forgot to follow up," no Monday slump. The system runs the same on your busiest day as your slowest one.

3

She remembers, and she gets sharper. Every call, every note, every follow-up feeds back in. She doesn't reset to zero like a chatbot. She compounds, the way your best employee would after a year on the job.

That's the difference between a tool you operate and a teammate who operates. One waits for you. The other runs.

This isn't an opinion. It's why speed wins, from research everyone in sales already knows:

78%

of customers buy from the first business that responds.

21×

more likely to qualify the lead when you answer in 5 minutes vs. 30.

~47 hrs

the average business takes to respond, if it responds at all.

Sources: Harvard Business Review, "The Short Life of Online Sales Leads"; InsideSales / MIT Lead Response Management study. Lexi responds in seconds, every lead, every time.

See the System Work →

6 minutes. Right here. No card.

A Tuesday With Lexi

Imagine waking up to this text on a Tuesday morning.

You haven't logged into anything yet. You haven't checked your inbox, your CRM, or your voicemail. You're still on your first coffee.

And there it is. The day already in motion. Three leads handled overnight. Two follow-ups already sent. One quote drafted and waiting for your eyes.

Lexi worked the night shift. She'll work the day shift too. You just tell her what to prioritize.

This isn't fantasy. This is the Tuesday she's built to deliver, the moment you put her to work.

Lexi

Active · replied just now

Good morning. Here's your day:
3 leads came in overnight. I responded to all 3, qualified 2, booked 1 for Thursday at 10am.
2 follow-ups went out at 7am. One already replied. She wants to schedule.
1 quote drafted for the Henderson job. Waiting on your "send" before it goes out.

Want me to send the Henderson quote, or do you want to tweak it first?

7:14 AM

Make Tuesday Look Like This →

6 minutes. She handles the rest.

Watch This Before You Book

The Whole Thing Is Built Around One Number.

Two minutes, from the founders. By the end you'll know exactly why one more sale a day is the only number that matters, and what they built to get you there.

I'm In. Let's Talk. →

She's live the second you click.

What She Actually Does

A Whole Team. One Lexi.

Lexi covers ten roles in one teammate: phone operator, website chat, daily thinking partner, notes and follow-up manager, social media writer, hidden revenue miner, list nurturer, appointment setter, email marketer, and proposal writer. Every one of those jobs would normally cost tens of thousands a year on its own, plus benefits, training, and turnover. Lexi does all of them at once, for one flat monthly price.

Phone Operator

Picks up every call, 24/7, trained on your business. Qualifies the lead, books the appointment, takes the message, so the real buyers reach you and the time-wasters don't.

Website Chat

She's the chat box on your site, answering visitors the second they land, before they bounce to a competitor. Answers questions, captures the lead, books the call, day or night.

Your Daily Partner

The chat you keep open all day. Talk through a decision, hand off a task, think out loud. She knows your business, so it's a real conversation, not a search bar.

Notes & Follow-Up

Tell her how the meeting went. She remembers what was said, knows who needs what and when, and circles back at the right moment, so nothing slips after the handshake.

Social Media

Writes the posts, in your voice, for the platforms you actually use. You stop dreading the content calendar and she keeps you visible while you run the business.

Hidden Revenue Miner

She digs through the list you already have for the buyers you forgot about: the old quote, the cold lead, the past customer. She surfaces revenue that's been sitting there the whole time.

List Nurturer

Keeps your list warm so they're ready to buy when it's time. Steady, useful touches that build trust instead of burning the list with blast-and-pray emails.

Appointment Setter

Books the call. Sends the invite. Reminds them the day before. Reschedules the no-shows. Your calendar fills itself.

Email Marketer

Writes the campaign. Segments the list. Picks the send time. You stop staring at a blank "compose" window wondering what to say.

Proposal Writer

Drafts the quote. Drafts the contract. Drafts the follow-up sequence. You hit "send" instead of starting from a blank page on a Sunday.

Hire Her in 6 Minutes →

She'll pick the role you need most and start there.

Why She's Different

She's Not a Chatbot. She's Not Another Hire.

Generic AI chatbots cost $0 to $30 a month and answer website questions, hired staff and VAs cost $3,000 to $5,000 a month each and cover one role apiece, and Lexi costs $299 a month and covers all ten roles. Chatbots can't pick up a ringing phone or close a sale. Staff need weeks of training, take vacations, and quit. Lexi is trained on your business in 5 to 7 days and works around the clock.

Generic AI Chatbots

ChatGPT, website bots · $0–$30/mo

  • Answer simple questions on a website
  • Won't pick up your phone when it rings
  • Don't know your offer, your voice, or your customers
  • Can't follow up, book, or close a sale
  • Generic answers that sound like a robot

Hired Staff & VAs

Phone ops, VAs, copywriters · $3,000–$5,000/mo each

  • Can handle the work, one person at a time
  • Weeks or months of training before they're useful
  • Sleep, get sick, take vacations, quit
  • One role per hire, so you'd need five of them
  • Salary, benefits, taxes, management overhead

Lexi

Your AI business partner · $299/mo

  • Picks up the phone, qualifies leads, books appointments
  • Trained on your business in 5–7 days, not weeks
  • Never sleeps, never quits, never asks for a raise
  • Every role in one teammate, one flat price
  • Sounds like you. Speaks your industry's language.

What She Handles · Where She Works

When You Get Lexi

She Comes With the Whole Team.

Lexi doesn't show up alone. She brings the room she works in. Here's what comes with her.

Bonus#1

Lexi Founder Community on Skool

The private Skool community where Lexi owners compare plays. Templates, scripts, and the playbook in real time. You're in from the start, not as the late arrival.

$97/movalueFree

Bonus#2

Call Recordings & Review

Worried about handing a real customer call to an AI? You shouldn't have to guess. Every call she takes is recorded for you to review. Listen back any time, hear exactly how she's representing your business, and refine her as you go. You hear her before you trust her.

$497valueFree

Total bonus value $594+ All yours free when you get Lexi today

Honest Filter

She's Not For Everyone.

We'd rather you know now than waste 6 minutes. Here's who Lexi isn't for.

You're hunting for a magic button. Lexi runs a system. Systems require you to actually run them with her.

You're not answering your own phone today. If you can't be bothered to pick up, an AI partner won't fix that. She'll just inherit the same problem.

You don't have leads coming in. Lexi captures and closes leads. She doesn't manufacture them out of thin air.

You're 30 days from closing your doors. She works fast, but she's not a defibrillator.

But if you're already winning and just don't have enough hours, that's exactly who she's built for.

Sounds Like Me. Let's Talk. →

Real Math

What This Team Costs You Without Her.

Hiring humans for the seven core jobs Lexi handles costs about $26,000 a month: $3,500 for a phone and booking rep, $3,000 for follow-up and nurture, $4,000 for email and SMS, $4,000 for content and social, $3,500 for CRM management, $3,000 for proposal writing, and $5,000 for a business consultant. Lexi does all seven for $299 a month at founder pricing, a difference of $25,701 a month or $308,412 a year.

Without Lexi

The Team You'd Hire

  • Phone & Booking Rep$3,500/mo
  • Follow-Up & Nurture Rep$3,000/mo
  • Email & SMS Marketer$4,000/mo
  • Content & Social Manager$4,000/mo
  • CRM Manager$3,500/mo
  • Proposal Writer$3,000/mo
  • Business Consultant$5,000/mo
Total Burn $26,000/mo
With Lexi

One AI Partner

Lexi

One teammate. Trained on your business in 5–7 days. Working 24/7. She does all of it, the whole team in one:

  • Answers every call, qualifies & books the jobIncluded
  • Follows up & nurtures every lead and customerIncluded
  • Writes & sends your emails, texts & campaignsIncluded
  • Writes your social posts, newsletters & blogsIncluded
  • Mines your CRM for the next saleIncluded
  • Drafts every quote, proposal & contractIncluded
  • Reviews your numbers & advises like a consultantIncluded
Founder Price $26,000/mo $299/mo

You Save

$25,701

every month. That's $308,412 a year back in your business, and one teammate who actually shows up.

Stop Hiring. Hire Her. →

6 minutes. No card. See exactly what she does.

Founding Members · Ends Aug 30

$299/mo. Founder Pricing. Locked for Life.

Lexi costs $299 per month at founder pricing plus a one-time $100 setup fee, so it's $399 today and then $299 per month, locked for life. The public price is $997 per month. Founder pricing closes at 11:59 PM on August 30, 2026, or when the founding cohort fills, whichever comes first. Every plan includes Lexi, all ten of her roles, the Lexi Platform, and both bonuses, a package valued at over $3,500. No contract, and a 30-day money-back guarantee.

Everything Included When You Get Lexi:

  • Lexi, your 24/7 AI business partner$497/mo value
  • Every role she plays: phone, chat, follow-up, qualifying, setting, marketing, proposals and more$1,997 value
  • The Lexi Platform (CRM, funnels, email, invoicing, websites) plus the S.T.E.A.R. Operating System$497/mo value
  • Bonus #1: Lexi Founder Community on Skool$97/mo value
  • Bonus #2: Call Recordings & Review$497 value

Total Value

$3,585+

$997/mo

Yours for just $299/mo

Founder pricing is open through 11:59 PM on August 30, 2026, or until the founder cohort fills, whichever comes first. Public price is $997/mo. $399 today ($100 one-time setup plus your first month), then $299/mo locked, even when the price goes up for everyone else.

Lock In Founder Pricing →

Talk to Lexi first. The price is locked the moment you get her.

Three Guarantees

You're Protected Either Way

The demo is free. Lexi comes with guarantees. There's no version of this where you lose.

30 DAYS

30-Day Money-Back Guarantee

Try Lexi for 30 days. If she doesn't deliver, full refund. No forms, no fight, no questions.

DWY

Done-With-You Setup

A real strategist walks you through it step by step. Lexi is trained on your business in week one. You're guided the whole way and never have to figure it out alone.

FOR LIFE

Price Lock for Life

$299/mo locked forever. The public price is going to $997/mo, but founders never see the increase. Founder rate. Locked rate. Your rate.

A Note From the Founders

Look. Dave & Matt Here.

We've sat where you're sitting. Reading another sales page. Wondering if this one is actually different. So let us be straight with you for a second.

We didn't build Lexi because we thought it'd be a clever business. We built her because we needed her. We watched a 9-figure brand burn through 24 people and millions of dollars trying to do what one AI partner does on her own now. The whole time, we kept thinking: "If we'd had this back when we were 3 years deep in our own businesses, we'd have our weekends back. We'd have our health back. We'd have our families back."

That's why this isn't a chatbot. It's not software. It's the thing we wish we'd had, built for the people we used to be.

Talk to her. Hear what she does. If she's not for you, you walk away. No follow-up emails. No nag. But if she is, you'll know in the first 60 seconds. And we'll be glad we built her for you.

— Dave & Matt

David Goldstein & Matthew Henderson · Co-Founders, Lexi AI · Co-Authors of the bestselling The 9% Club

Talk to Lexi Now →

6 minutes. No card. We mean it.

Honest Answers

The Questions You're Already Asking

You click one button and talk to her right here in your browser. Your browser asks permission to use your microphone, you say yes, and she is live. You play the customer, and she answers the way she would handle it for a business like yours. The conversation itself is the proof. No write-up, no deliverable, no follow-up. Just 6 minutes of hearing exactly what she does. Nothing is expected of you at the end of it. Prefer a real phone call? There is a button for that too.

No. The browser demo needs your name, email, business name, and industry. That is it. If you would rather hear her on your actual phone, you can choose that instead and enter your number then. Your call, not our requirement.

No. It runs in whatever browser you are already using: Chrome, Safari, Firefox, Edge, any of them. The only thing you will click is allow when your browser asks for your microphone. If you are viewing this inside the Facebook or Instagram app, open it in your regular browser first, because app browsers sometimes block the mic.

She does in one teammate what most businesses need five or six people to do. She answers the phone, qualifies the lead, books the appointment, drafts the proposal, writes the campaign, and follows up without being reminded. That is not a chatbot's job. That is a teammate's. The first 60 seconds will tell you everything you need to know.

ChatGPT answers questions when you type to it. Lexi is a teammate. She picks up your phone, qualifies leads, books appointments, drafts proposals, writes campaigns, and runs your follow-up sequences, trained specifically on your business, your voice, and your offer. ChatGPT can write you an email. Lexi sends it, follows up on the reply, and books the meeting it generates. Different tool, different category.

She does not ad-lib about your business. Lexi is trained on what you do, what you sell, what you charge, and how you talk about it. That is what onboarding week is for. If a question comes up that is outside her training, she handles it the way a smart receptionist would, by taking a message and letting you know. You can review her calls and refine her training as you learn what works. She gets sharper every week, not less accurate.

It happens less than you would think. Lexi is upfront that she is an AI assistant for your business, and it rarely slows anything down, because what people actually want is a fast, helpful answer at the moment they call. She gives them that, day or night, instead of a voicemail. You set her tone and how she introduces herself during onboarding, so she represents your business exactly the way you would want. Most callers just want their question answered, their appointment booked, or their issue resolved.

You do not need to be technical. That is what Done-With-You setup is for. A real strategist walks you through onboarding step by step. You do not write prompts, configure software, or manage anything technical. You answer questions about your business and your offer, and Lexi gets trained from there. Most owners are fully live and answering within 5 to 7 days without touching a single setting.

Founders lock in at $299 per month for life, plus a one-time $100 setup fee, so it is $399 today and then $299 per month. The public price is going to $997 per month, but if you get Lexi before 11:59 PM on August 30, 2026, or before the founder cohort fills, whichever comes first, your $299 rate never changes. That includes Lexi, all her roles, the Lexi Platform, and the bonuses, together worth over $3,500. No contract, 30-day money-back guarantee. The demo is free.

Cancel any time. No phone calls to retention reps, no we are sorry to see you go email gauntlets, no contracts with cancellation fees. Log in, click cancel, done. If you cancel within the first 30 days, you also get a full refund, no questions and no forms. Better to lose you cleanly than keep you reluctantly.

There's One Way to Find Out If She's Worth It.

Forget screenshots and borrowed reviews. Lexi is new, so don't take anyone's word for it. Take hers. Talk to her, be the customer, and hear exactly how she handles a call for a business like yours. Six minutes. Costs nothing. Then you decide.

Talk to Lexi Now →

No card. No phone number. No catch. She's live in seconds.

No countdown on this section. Just the math: the demo costs you six minutes. The sale you're missing costs a lot more.

Talk to Lexi Now →